Asked to predict the future of the internet and how technology/the Web will change over the next decade, hundreds of experts agree that trends now underway will make the internet more important even as it becomes less visible in daily life.
John Hegarty is an advertising icon, as co-founder and creative leader of Bartle Bogle Hegarty. And with that comes many honors, like getting inducted into the American Advertising Federation Hall of Fame. That happens on Monday night. Also, Hegarty has written a new book about—what else?—creativity. “Hegarty on Creativity.
The Naked Brand takes aim at traditional advertising and its future. With their constant use of technology and social media, today’s consumers are smarter and more invested in what they buy and marketers are taking advantage of this newly empowered customer by creating transparent and positive stories about their companies and products. (Source: Bloomberg)