Like the everyday athletes it profiles, Dick’s Sporting Goods remains a bit of an unsung hero in the sports marketing world. But that continues to change, thanks to its consistently strong advertising from Anomaly.
Content. One of the main debates has been around what it actually is? The one definition everyone seems to agree with is the idea of storytelling, says Will Barnett, executive creative director, Adjust Your Set and a juror on the branded content and entertainment panel at Cannes Lions. - Brand Republic
Snask, an agency in Stockholm, made a huge 3-D poster for this year’s Malmö Festival, which is essentially a massive street fair that runs through the second half of August. The “poster” is actually a series of giant 3-D letters, numbers, and shapes that took 14 people over 900 hours to make.
Outdoor ads have been physically demonstrating a commitment to environmental causes for a while. Here’s a project that aims to make a difference in a social issue. Design Develop, an architectural design firm in Slovakia, has embarked on The Gregory Project, an initiative to turn billboard spaces into actual living spaces for the homeless.
We believe that we should work to be happy, but could that be backwards? In this fast-moving and entertaining talk, psychologist Shawn Achor argues that actually happiness inspires productivity. <em>(Filmed at <a href=http://www.ted.com/tedx/events/663>TEDxBloomington</a>.)</em>
CANNES, France—David Droga has won a million advertising awards. But here at the Cannes Lions festival on Friday, his thoughts took him back to the first award show he ever attended in his native Australia. Something happened there that he would remember forever.
Food is no longer just for survival—or just for enjoyment, either. As the Future Foundation put it, “food has become a prescription we can write ourselves.” And with nearly 42 percent of Americans believing themselves to be too fat, often that Rx is for fewer refined ingredients and more plant-based, organic foods.
In his new book <em>Hidden Persuasion</em>, Andrews, with social psychologists Matthijs van Leeuwen and Rick Baaren, explores 33 of the sneakiest tactics advertisers deploy while hawking their products. These hidden persuasions, as Andrews calls them, are a driving force behind advertising world’s efficiency, and they’re way more common than you might think.
Le site web Bored Panda, qui se spécialise dans l’agrégation de contenu visuel, a frappé un grand coup cette semaine en publiant une quarantaine de publicités-chocs de plusieurs organismes visant à exposer différentes problématiques sociales.