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Tweetdeck is a powerful newsgathering tool. But are you using all the tips and tricks to mean you get to the story before it breaks? Do you know how to hone in to find key contacts? Joanna Geary…
Interruptive advertising isn’t nearly as effective anymore, since people are watching less live broadcast TV. Instead, the trend is moving towards watching video online.
From shopping clubs to high-tech clothing.
Content. One of the main debates has been around what it actually is? The one definition everyone seems to agree with is the idea of storytelling, says Will Barnett, executive creative director, Adjust Your Set and a juror on the branded content and entertainment panel at Cannes Lions. - Brand Republic