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John Hegarty is an advertising icon, as co-founder and creative leader of Bartle Bogle Hegarty. And with that comes many honors, like getting inducted into the American Advertising Federation Hall of Fame. That happens on Monday night. Also, Hegarty has written a new book about—what else?—creativity. “Hegarty on Creativity.
Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.